As we are always looking for inspiring projects that leave a trace, we proposed to Mall Plaza to bring the Danish artist Thomas Dambo, with his international project Happy Wall.
HW is a wall with color pixels, made with 100% recyclable materials, allowing people to write words, phrases, drawing, etc. Is an element of expression and a voice for the general people to express and talk about important topics.
4 HW were created, with a total of 36,6m and more than 5700 pixels and hinges. It started in MLPD as a highlighted element for the new shopping center opening, and then it moved to another cities and malls.
The campaign was an absolute success, the project can still be visited in several malls.The walls will be donated to municipalities or schools in order to keep enjoying this world class project.