VIP-EMOTION FORMULA E

SM was in charge of the architecture, design and equipment of VIP emotion area. The implementation of 1424 m2 included setting, decoration, led screens for live transmission, branding and furniture.
The creative concept seeks aspects of local identity, such as raw wood and vegetation, with the dynamism and fundamentals promoted by the e-Prix Formula, stories such as integration, vision of the future and exclusivity. It was a great logistical challenge, in two weeks it was possible to work with five simultaneous workshops to build the ambience, decoration, furniture and finishes.