Cristal Juntémonos Festival

With the aim of making music come back to the summer, Cerveza Cristal awarded SM agency Festival Cristal Juntémonos festival project.
This was developed in three of the main national destinations of summer 2018 Coquimbo, Pucón and Viña del Mar, about 10,000 people participated.
For the execution, SM agency advised the Cristal on the strategy to introduce the brand to the festival market, implementation of the creative concept in aesthetics - materialities and branding of the brand, development of experiential content plan, booking of artists, creation of content for digital communication, deployment of PR campaign, sales in the cities, institutional relations, operation of food and beverage areas and general production.