Our client Budweiser asked us to create its BudLab concept in Creamfields Chile 2016. We took the brand's brief, where a nocturnal, industrial and urban look was created.
We designed and developed an area shaped as a pentagon with containers in different heights. This allowed us to generate a great volume to stand out in the the property.
On the inside, BudLab presented a tour of Chilean electronic music, convening most famous musicians of the last 30 years. More than 5 thousand people participated during the day in this space.
Additionally, the musician “Younger” performed for an exclusive audience of 200 people.
The invited enjoyed the live performance in a vivid and intimate atmosphere, drinking a Budweiser beer.