Mall Plaza look for encourage the flow of their shopping centres during winter holidays, so they decided to tender an infantile activity, linked with a strong campaign in the media, including a TV.
SM developed a project consisting of big sand pits decorated with a wild look and feel and several games and activities for all ages.
Slides, hanging bridge, ball swimming pool, swings, lianas, sand castles contest, and treasure hunting among others.
All of this in a 150m2 with 80m3 of sand, which involved moving more than 4 trucks full of refines white sand.
The sand pits were installed in 4 Centers at the same time, including 1 out of the capital (Concepción). It lasted 3 weeks and received more than 25.000 kids, which carried an unprecedented success for our client.