In 2017, MLPD asked us to design a Christmas tree as never seen before. In this opportunity, the activation was focused 100% in originality. How did we achieve that? We created the concept of “living” Christmas tree, in a constant moving, with a stage on the inside.
This stage functioned as a photo booth for Santa. There was also Christmas carols every day: classics, pop, rock, etc. We also had Mazapán and Cantando Aprendo shows.
The activation was visited for almost 25 thousand kids in 25 days.